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The best thing is…. I am doing this for free. 

Yacht Charter 101

The Community

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Join the growing network of future yacht charter brokers. No payment required.

The Academy

Learn yacht charter from an industry expert.
899 $ 499 00
Lifetime access to all learning chapters
Lifetime access to the Alumni Community
Access to job opportunities
Practical training on selling charters
Practical exercises and simulations
A 1:1 call with Jochem
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Yacht Charter 101 is more than just an academy. It starts with a community of ambitious people who want to enter the yacht charter industry. Inside, you’ll find aspiring brokers, crew members looking to transition ashore, and professionals already working in yachting, all sharing insights, questions, and experiences about the industry. It’s where I regularly post updates about life as a yacht charter broker, what’s happening in the market, and the small details most people never get to see from the outside.

If you’re curious about yacht brokerage or simply want to start understanding how the industry really works, this is the easiest place to begin.
And best of all — it’s completely free to join.


For those who want to take the next step, the Yacht Charter 101 Academy provides the complete roadmap. Entering the yacht charter industry without guidance can easily take years of trial and error.

Most aspiring brokers spend months trying to figure out:

– Which companies to apply to.
– Who the real players are.
– How charter brokerage actually works.
– And how to position themselves professionally.

Many give up before they even get their first opportunity.

Yacht Charter 101 removes that guesswork.

For $499 lifetime access, you receive all the above.

But the most important thing you gain is clarity. Because once you understand how the industry works, opportunities become much easier to recognise and pursue.

One successful charter can easily exceed €100,000 in value.

The knowledge that allows you to close that charter?
That is what this academy is designed to deliver.

“I like to call it the win-win-win formula”

 

Win #1 You learn about yacht charter brokerage.

Win #2 You exchange ideas, share opportunities, and support each other in the community.

Win #3 You Get access to 250 hand-picked brokerages saving you the time when applying.

What you will learn in the Academy.

The academy is divided into practical chapters that guide you from curiosity to closing your first charter. Every chapter is designed around short, practical classes. No two-hour lectures. 

Each class also includes written material so you can revisit the concepts whenever needed. You move through the program entirely at your own pace.

Chapter 1. Getting Into a Shore-Based Role.
Inside this chapter you receive a curated list of over 250 brokerage companies, saving weeks of research and guesswork.You will learn how to approach companies professionally, position yourself effectively, and start applying while building your industry knowledge at the same time.
Chapter 2. Master the Basics.
Before selling charters, you must understand the foundations. This chapter explains the essential mechanics of the business including: Charter contracts. Commission structures. APA and charter budgeting. VAT considerations. Industry terminology. You will learn how the commercial side of yacht charter actually works.
Chapter 3. Finding Leads.
Clients rarely appear by accident. In this chapter you will learn how brokers find and cultivate charter clients through real-world strategies and case studies. From identifying potential leads to nurturing long-term relationships, this is where the commercial side of brokerage begins.
Chapter 4. Selling the Charter.
This is where your knowledge turns into action. You will learn how to guide a client from their first enquiry all the way to closing the deal. Topics include: Using platforms such as YachtFolio & Ankor. Understanding MYBA procedures. Presenting yachts effectively. Negotiating and closing. The chapter includes live simulations and competitive exercises so you can experience the pressure and excitement of real charter negotiations.
Chapter 5. Preparing and Managing a Charter.
Once the charter is booked, the real work begins. You will learn how brokers coordinate with captains, crew, and clients to deliver flawless experiences. From preference sheets to handling unexpected challenges like weather or technical issues, this is where great brokers distinguish themselves.
Chapter 6. After the Charter.
A completed charter is not the end of the relationship. In fact, it is the beginning. This chapter focuses on building long-term client relationships through thoughtful follow-ups, personalised communication, and strategic engagement that leads to repeat bookings and referrals.
Chapter 7. Soft Skills.
Yacht charter brokerage is as much about people as it is about yachts. You will learn how to navigate different personalities, communicate effectively with high-net-worth clients, and present yourself with confidence and professionalism.
Chapter 8. Marketing & Industry Trends.
The charter world evolves quickly. This chapter explores emerging travel trends, sustainability conversations, crypto payments, unique experience design, and how you should position yourself both online and at major industry events such as yacht shows.
Chapter 9. A Week in the Life of a Yacht Broker.
What does a charter broker’s life actually look like?This chapter takes you behind the scenes of daily operations in my life. In this case lifting a super car onboard a super yacht during the Abu Dhabi F1.
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You Belong Here.

 

If you’ve made it this far, something about yacht charter brokerage resonates within you.

 

Perhaps you’re working onboard and wondering how to transition ashore.
Perhaps you’ve been following the superyacht industry for years but never quite knew how to enter it.
Or perhaps you simply know that a career built around travel, luxury experiences, and international clients feels far more exciting than the traditional path.

 

All it takes is the right starting point.
That is exactly why Jochem created Yacht Charter 101.

Learn the business. Join the network. Close your first charter.

While you’re reading this, others are already getting hired.

Zain transitioned from captain to charter brokerage, joining Charter & Dreams as a remote charter broker based in South Africa, successfully leveraging his onboard experience into a land-based commercial role.
Zain
Pablo, already well established professionally and seeking a new direction, entered the yachting industry in his 40s and has since launched his own yacht brokerage operating out of Spain. A strong example that entry into brokerage is not limited by age or traditional career paths.
Pablo
I first met Nadia as a student during the Monaco Yacht Show. Rather than observing from the sidelines, she approached every stand, introduced herself, and actively engaged with the industry. An approach I strongly advocate. Shortly after, she secured a position at Zephyr Yachting in Antibes, an exceptional first role for someone entering yachting without prior industry experience.
Nadia
Patricia successfully entered a top-tier brokerage house, assisting a senior charter broker and stepping directly into the professional side of yacht charter brokerage.
Patricia

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