01
It is a relationship business
Charters are not won by the prettiest website. They are won by the broker whose client trusts them, and by the broker who knows which yachts are genuinely available.
You don't need connections to enter yachting. You need to know where to start.
Learn how yacht charter brokerage really works. From finding your first opportunity to negotiating and managing real charters.
- 6+ hours
- video lessons
- 250+
- vetted brokerages
- 10
- academy chapters
- 1:1
- session with Jochem
Who is it for
Find yourself here first.
Four routes lead into yacht charter brokerage. The knowledge is the same, the starting point is not. Pick the one that sounds like you.
Start at the beginning, properly.
You do not need a sailing background, a maritime qualification or an inside contact. What you need is the vocabulary, the process and a realistic understanding of where brokers actually sit in a deal. We start with what charter is, then move you straight into how enquiries turn into bookings.
Recommended starting point: Chapters 2, 3 and 4.
The opportunity
The yacht industry is exclusive. The knowledge shouldn't be.
Yacht charter brokerage sits where a client's holiday ambition, an owner's commercial interest and a captain's schedule all have to agree at the same time. It is a real job, with real deadlines, and it is far more interesting than it looks from the outside.
Yacht Charter 101 exists because almost everything that decides whether you succeed in this industry is undocumented. Not secret, just undocumented. We teach the process, the language and the standards, using the same material a broker uses on a live enquiry.
02
The margin is invisible from outside
Between the enquiry and the charter sits a contract, a deposit, an APA, VAT, a preference list, a captain and a very small window in which everything has to be right.
03
Nobody hands you the map
Central agencies, MYBA, seasonal calendars, crew politics, who actually decides what. Most of it is learned by accident, or by someone showing you.
Test yourself
Ten chapters. Ten questions.
One question per chapter. Pick the answer an experienced broker would give.
Question 1 of 10
Getting Into a Shore Based Role
What gets you hired with no experience?
Breaking in is about proof, not luck.
Pick an answer
The enquiry
- Client
- Repeat client, referred by an owner
- Guests
- 8, two of them first timers
- When
- One week, late July
- Where
- South of France
- Budget stated
- €100,000
Illustrative example only. It is not a promise of income, of employment, or of the commissions a beginner earns.
The academy
Ten chapters. From outsider to yacht broker.
Each chapter is a working part of the job, not a module to tick off. Tap a chapter to see what it covers and the skills it builds.
Drag, swipe or scroll
Scroll to explore all ten
Chapter 01
Getting Into a Shore Based Role
The shore based roles that actually exist in charter brokerage and management, what each one is judged on, and how to reach the people who make hiring decisions without becoming another ignored email in their inbox.
Inside the chapter
a worked example of the exact outreach message that gets a reply from a brokerage that has never heard of you.
You will learn
- Which shore based roles exist in charter brokerage and management
- What a brokerage looks for in a candidate with no industry experience
- How to translate hospitality, sales or operations experience into their language
- How to approach brokerages directly, and what to never send
- How to use the 250+ brokerage shortlist inside the academy
Skills it builds
PositioningWritten outreachCV translationNetworkingResearch
Jochem Eenkhoorn
Founder, Yacht Charter 101
Meet Jochem
Built by a broker. Not a textbook.
I am not a former broker explaining what used to work. I am at my desk every day, answering enquiries, speaking to captains, chasing availability and closing charters. Everything in the academy is the process I am running right now.
I started where most people start: on the outside, with no route in. The industry taught me the hard way. The academy exists so the next group of brokers learns it deliberately instead.
Student stories
Real people. Real routes in.
No invented wins and no income promises. These are people who started where you are standing and moved.
Nadia
Charter broker · Zephyr Yachting
Before
No industry experience, learning the business alongside a full-time job.
After
Started with a charter brokerage within weeks of finishing the programme.
“I'm actually starting a job at Zephyr Yachting tomorrow. So two of your alumni found a job in yachting!”
Zaid
Charter broker · Charter & Dreams Yachting
Before
Wanted a commercial role in yachting without relocating.
After
Offered a fully remote charter brokerage position from South Africa.
“I've accepted a position offered by Charter & Dreams Yachting, fully remote from South Africa.”
William
Academy member
Before
Completely new to charter, looking for a structured foundation.
After
Completed the programme with a solid grasp of charters and client management.
“It was a fantastic guide to the industry. The course provided a solid foundation, covering key aspects of yacht charters, client management, and industry insights, and it put me in a great position to get into the industry myself.”
Pablo
Brokerage founder · Spain
Before
Well established professionally, but looking for a new direction.
After
Entered yachting in his 40s and launched his own yacht brokerage from Spain.
“Entry into brokerage is not limited by age or traditional career paths.”